The word Arwuda is actually derived from an ancient language of Sankrit in Indonesia which refers to the number 100 million. In the era of social media marketing, numbers become more and more important, due to the fact that the medium allows continuous measurement. This sense of accountability reflects in the philosophy of how Arwuda operates and its recommendations to clients.
As a company, PT Arwuda Indonesia, is part of the larger CDAGroup. The CDAGroup in itself consists of 5 different companies specializing in various aspects of social media marketing communication. While Arwuda started operations in 2011, the CDAGroup has been in business since the 1990.
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